Expanding to the European market is one of the most strategic paths for Brazilian companies that want to grow in a sustainable and competitive way. However, accessing new countries requires planning, market knowledge, and a structured internationalization strategy to reduce risks and increase the chances of success.
With this in mind, the webinar Market Access – Portugal and Spain will be held on March 20, online, aimed at companies that want to start or accelerate their presence in Europe.
The meeting will feature Douglas Cândido, Head of International Expansion, who will present practical pathways for companies seeking to access European markets more safely, using strategies adopted by organizations that already operate internationally.
Internationalization as a growth strategy
Internationalization has moved beyond being a distant concept to become part of the strategic planning of innovative companies. The cultural and linguistic proximity with Portugal, as well as Spain's strategic position within the European Union, make these countries important entry points for those who want to operate in the European market.
During the webinar, topics will include:
- How to structure the international expansion process
- Main opportunities in Portugal and Spain
- How to minimize risks when entering new markets
- Strategies used by companies already operating in Europe
- How to identify the right moment to internationalize
The content is especially relevant for technology companies, startups, industries, and innovative businesses seeking global growth.
Connection with the internationalization ecosystem
The initiative also reinforces the importance of programs and actions that support Brazilian companies in accessing international markets, connecting entrepreneurs with specialists, strategic partners, and real expansion opportunities.
For companies that want to grow beyond borders, understanding how the European market works is an essential step toward making safer decisions and building a consistent international trajectory.
Participate in the webinar
The event is free and will be held online.
Date: March 20
Format: online
Speaker: Douglas Cândido, Head of International Expansion
Register here:
https://sebrae.sc/inscricoes-abertura-mercado-portugal-espanha
