Mentoring for the companies in Acelera Pedra Branca — Inaitec's program for businesses in the structuring phase — helped participants organize priorities and make clearer decisions about their businesses.
Over the months of support, the mentors chosen by Inaitec observed important qualitative progress among participants.
Key results include greater clarity about their own business, a more mature view of the market, structured offerings and the transformation of ideas into commercial solutions.
Clarity for accelerated companies
The main qualitative results of the Acelera Pedra Branca mentoring include clarity about the business, more mature management, a defined target audience, an improved offering and more consistent positioning.
According to Raphael Bonelli, partner at DZen Design Gráfico and a mentor on the program, one of the most significant developments was greater awareness of the strengths and weaknesses of each business or product proposal.
“Participants came to see what they had already built and what still needed improving. Out of the mentoring, they created a short- and long-term roadmap,” he observed.
In the view of Lucas Branco Pulla, founder of SUM8 Marketing Performance and a mentor, many accelerated companies arrived at the program with doubts about target audience, product and pricing. For him, the main change was the move from indecision to action.
“Many companies started the program with structural doubts about the business. The mentoring helped these founders break out of stagnation and evolve their idea,” he said.
From idea to a structured business
Acelera Pedra Branca brought together knowledge tracks, workshops, one-on-one mentoring and checkpoints, combining group guidance with individual support through company mentoring.
Among the advances observed, Lucas Branco Pulla highlighted companies that moved from initial ideas to businesses with a defined name and a clearer commercial service offering.
“In some cases, businesses that were still in validation went on to have paying customers or significantly expanded their user testing,” he noted.
Brand and market vision
The progress also showed in how the companies began to present themselves. Raphael Bonelli, who led the mentoring on visual identity, explained that participants understood that a brand is more than a logo.
According to him, a visual identity brings together elements such as colour, typography, photography and visual language that help communicate a company's personality, attributes and proposition.
“With more clarity about the brand, by the end of the mentoring the companies were able to define how to present themselves more competitively,” he says.
The mentors' role
For Bonelli, the contact between mentees and facilitators worked like a “specialized magnifying glass” over different areas of the business.
“Beyond technical knowledge, the mentors brought market experience that helped participants better understand the reality of their company,” said Pulla.
The exchange of experiences, he says, strengthened decision-making during the company mentoring and helped the accelerated businesses move forward with greater focus.
