The municipality of Palhoça will host one of the most relevant global celebrations of creativity and innovation. The World Creativity Day – Palhoça 2025, taking place on April 21, 22, and 23, will bring together initiatives focused on developing creative skills, entrepreneurship, the creative economy, and the future of work. The programming is completely free, open to the public, and takes place at different locations in Creative City Pedra Branca.
With the support of Inaitec – Instituto de Apoio à Inovação, Incubação e Tecnologia, the event is consolidated as a space for sharing experiences, building connections, and stimulating leadership in various areas of social and economic transformation.
April 21 – Creativity for all ages
The first day of the event will be held outdoors at Passeio Pedra Branca, inviting the public to experience creativity in a practical and accessible way. The program includes playful workshops, sensory activities, cultural and artistic performances, as well as spaces for socializing and spontaneous expression. It is an invitation for families, children, young people, and the elderly to experience together a new perspective on everyday urban and creative life.
Time: from 2pm to 6pm
Location: Passeio Pedra Branca
Registration: no registration required, just show up.
April 22 – Innovation, education, and the future of work
On the second day, the event will be held at Unisul – Pedra Branca, focusing on topics related to the future of professions, new technologies, human skills, and creativity applied to education and careers. The program is aimed at students, professionals, entrepreneurs, and anyone seeking inspiration and updates for their professional journeys.
The public will have access to panels with specialists, immersive experiences, and practical workshops that stimulate creative thinking and innovation in career choices.
Time: from 9am to 6pm
Location: Unisul – Pedra Branca
Free registration at:wcd2025.com
April 23 – Creative entrepreneurship and business innovation
Closing the programming, the third day of the event will be dedicated to those who are entrepreneuring or want to innovate in their projects and companies. The Atrium Office, also in Pedra Branca, will be the setting for conversations, talks, and experiences with professionals who are references in the business ecosystem, marketing, branding, finance, and digital transformation.
In addition to content applicable to the reality of those who lead or are starting a business, the event also aims to create an environment of meaningful connections and experience-sharing among entrepreneurs in the region.
Time: from 9am to 8pm
Location: Atrium Office – Pedra Branca
Free registration at:wcd2025.com
An event that strengthens the innovation ecosystem
The support of Inaitec as a strategic partner of World Creativity Day – Palhoça reinforces the institution's commitment to spreading entrepreneurial culture, open innovation, and the development of smart cities. Through coordination with companies, startups, universities, and governments, Inaitec actively promotes opportunities such as this one, which value knowledge and stimulate new possibilities for local and regional development.
Participation in WCD also directly aligns with the operational pillars of the Pedra Branca Technology Park, which offers a wide range of programs and initiatives focused on entrepreneurship, business incubation, startup acceleration, public policies, and talent development.
