Advertising will never be the same, thanks to Zedia, an innovative startup incubated at INAITEC. With a revolutionary approach, Zedia is transforming how brands connect with their audience through targeted and interactive ads for open TV. This pioneering solution combines the massive reach of television with the precision and personalization of digital marketing, delivering impressive results and opening new horizons for the advertising market.
The revolution of open TV advertising
For a long time, television advertising was characterized by generic messages aimed at a broad and diverse audience. Zedia has come to change this landscape, introducing personalized ads that adapt to the preferences and behavior of each audience.
Through strategic partnerships with major media groups, Zedia allows brands to direct their messages to the right audience at the right time. This innovative technology not only increases the relevance of campaigns but also enhances engagement and results.
Additionally, Zedia offers precise metrics, such as impressions and clicks — something unprecedented for open TV advertising. This provides advertisers with detailed insights on campaign performance, helping them adjust strategies in real time and maximize return on investment.
Impressive impact: reach and results
Since its founding, Zedia has been accumulating impressive achievements, solidifying its impact in the advertising market:
- 7 million connected homes: a growing user base that accesses personalized ads through open and connected TV.
- 20 million people impacted: a significant audience experiencing a new way of consuming advertising.
These numbers reflect not only the effectiveness of Zedia's proposed solution, but also its capacity to transform the TV advertising landscape in Brazil.
Recognition and award: Zedia at TOP MKT 2024
In recognition of its innovation and impact, Zedia was one of the big winners of the ADVB TOP MKT 2024 award, held in Curitiba. The startup won three standout categories: Startup, TOP Idea, and the night's biggest prize, the Grand Prix.
This achievement is even more remarkable considering that no company had won the Grand Prix in three different categories in the past 50 years. For Zedia's CEO, Bruno Pacheco, the award is a confirmation of years of dedication and hard work:
"This award confirms a project developed with great effort and dedication over four years. For us, this recognition is fundamental."
The success at TOP MKT 2024 not only reinforces Zedia's potential, but also highlights the importance of innovation in the advertising sector and the relevance of startups in transforming established markets.
Behind Zedia's success is the support of INAITEC, one of Santa Catarina's leading innovation hubs. As an incubator, we provide startups like Zedia with a complete ecosystem to grow and thrive.
From specialized mentoring and consulting to access to cutting-edge infrastructure, we provide the ideal environment for innovative ideas to become scalable, high-impact businesses. Zedia's trajectory is a clear example of how the right support, at the right time, can drive startups to achieve extraordinary results.
Learn more about how we can support your company and become part of our innovation ecosystem.
